OUR STORY
The person behind Waylily.
A NOTE FROM THE FOUNDER
Hi, I’m Charlotte!
I'm originally from Newport, Rhode Island, and currently a senior at the University of Colorado Boulder. I've been a photographer since 2020, and I've always loved the creative side of bringing ideas to life.
Through photographing weddings and events, I've gotten to see just how much goes into making everything come together. From the little details to the moments behind the scenes, there's so much happening that people don't always see.
That's where the idea for Waylily came from. I wanted to create something that makes managing all those moving pieces a little easier, so everyone involved can focus more on what matters.
I'm always learning, creating, and finding new ways to make Waylily better. I'm excited to see where it goes, and I'm so glad you're here!
Charlotte CroyPhotographer & Founder
WHY I CREATED WAYLILY
For the moments behind the moment.
I saw how much coordination goes into bringing an event to life. Waylily began with a simple idea: make it easier to keep the moving pieces together so the people creating the day can enjoy it, too.
“I want Waylily to feel like the calm person beside you who already knows what’s next.”— Charlotte Croy
THE NAME
Way + lily.
Way is direction. Lily is room to be present.
WHAT COMES NEXT
More room to be present.
That’s what I hope Waylily helps make possible, whatever you’re planning.